Super Good is a small agency that specializes in developing and maintaining world-class eCommerce software, mainly focusing on app development using Solidus, Ruby on Rails and React. Jared Norman, the brains behind the operation, wanted a visual identity that reflected the professionalism and quality of the work they provide their clients while maintaining a friendly and accessible vibe. Challenge accepted! The final identity evokes early 90's web aesthetics modernized with a screen-first palette, quirky type hierarchy and bold, irreverent patterns.
Client — Super Good Software
Services — Brand Identity, Custom Slack Emoji, Merch Designs
Location — Victoria, Canada
Year — 2020
On top of the standard brand deliverables, a suite of custom Slack emoji was also developed for their team to flex the new brand in their office comms 😎
The brand was applied across all social channels, including graphics for streaming on Twitch.
A set of stickers and t-shirts were also created to bring the digital-first brand into the 3d realm.
