Aliya Daniels

Weaving a visual identity together for Aliya Daniels was a deep and fruitful process of creativity, trust and collaboration. Formerly known as Move and Mindful, Aliya—a breathwork and meditation facilitator based in Costa Rica—approached me to create a personal brand that would better represent her and honour her evolution as a healing practitioner over the last few years. We began by uncovering the core truths of her brand, identifying key values of Impact, Inspiration, Curiosity, Freedom and Accessibility.

Evoking themes of playfulness, curiosity, and freedom, we created an expansive visual identity featuring hand-drawn pastel illustrations, a soothing yet dynamic colour palette and custom-lettered logotype.

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^{Client — Aliya Daniels
Services — Brand Identity, Webflow Landing Page
Photography — Nikki Ross
Location — Nosara, Costa Rica
Year — 2023}

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